OUTFITTER LOGIC

Why Fishing Charter SEO is Still the King of ROI for the Industry

Chris Hustad • Dec 31, 2022

What is SEO? 


Okay, so if you’re searching for this, you probably already know.  But if not, SEO stands for Search Engine Optimization.  Basically, ranking a website high on Google/Bing/Yahoo/etc for various search results.


This isn’t some magic trick or cheat, it’s a very extensive process and there’s a reason why only a few rank highly time and time again.


Why Does SEO Matter for My Fishing Charter?


Fishing Charter SEO services can essentially rank your fishing charter business high on search engines, mostly Google (they dominate the space).


When done properly, it can result in A LOT of phone calls, emails, and of course, bookings.  At the end of the day, this is why I feel SEO is still the best ROI.  Our clients don’t go to sport shows, they don’t waste money on advertising, they put their marketing with us and we like to say the results show. 


Below are 2 examples pulled today that show not only the traffic to the websites, but the engagements (phone calls/emails) that matter.


fishing charter SEO
fishing guide SEO

Does This Also Apply to Your Google Business Profile for your Charter?

Of course!  In fact, nowadays, this is about as important as your website for your fishing charter marketing success.


First off, do you know what your Google Business Profile is?  If not, I will show you.  Go to Google and search for “fishing charter” and then your city and state.


See the top 3 results on a map?  That’s the Google Business Profiles.  You MUST do well here just like your website show rank well.  When they’re both in line, it’s a 1-2 combination that breeds powerful visibility to your online marketing.


Google Business Profile Fishing Charter

Why You Should Be Weary of SEO “Specialists”


Honestly, I get hit up daily from self proclaimed “SEO Specialists” from all over the world, looking for us to outsource our SEO to them.  The fact that so many claim to be specialists nowadays is scary.


Let’s be honest, most business owners nowadays know someone who’s been burned by fly-by-night SEO shops.  It usually costs a lot of money with minimal results. And I hate to say it, but we fix a lot of disasters over the years so I see it often.  I learned SEO in 2002 and it’s been a heck of a fun journey since. 


What Can We Do Here at Outfitter Logic for Fishing Charter SEO?


Well first off, if you’re reading this it’s not by accident.  I wrote this to explain Fishing Charter SEO 101 for those who either don’t understand it, or are seeking an SEO company to help with your marketing.


Good thing is, you’re lucky that you’re in the right spot.  I built my first fishing guide website over 20 years ago and built countless fishing charter websites since. 


But ask yourself, what do you want out of your website?  Sure you want leads, but what do you want to do with them?


This is where Outfitter Logic is different than any web design agency.  Not only do we work with fishing charters and guides daily, but I’ve done some fishing guiding myself so I know the industry and what it takes to run your fishing outfitting business.


From the day you go live with a website built with Outfitter Logic, you’ll not only start getting leads but with our platform you’ll actually start organizing them.  A digital client list or rolodex if you will, that you can market to in the future (great to fill cancelation dates).


Check out our homepage here at OutfitterLogic.com and you’ll see what all our fishing charter SEO can do for you and your business.


Recap of the ROI


The Outfitter Logic platform isn’t for every fishing guide out there, this is for those who fishing charters who are either full-time or looking to go full-time.  And not only that, we build it so it’ll GROW your fishing charter business.


We’d love to talk with you if you’re a fishing charter looking to get serious with your marketing efforts. 
Give me a call or shoot me an email


Tight Lines…


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